Young entrepreneur continues family batik legacy online

KUALA LUMPUR: When Covid-19 first hit the nation, many businesses were ill-equipped to deal with the new restrictions and shutdowns.

The pandemic changed the retailing industry, and one of the main shifts seen has been on the e-commerce sector. The online platform became a pervasive cultural phenomenon, with consistent growth across the entirety of 2020.

Nur Aina Balkhis Zumri, 22, from Kota Bharu, Kelantan, decided to ease her way through the turbulent waters of the coronavirus by saving her father’s batik wear business which was built over four decades ago.

The Covid-19 pandemic had crippled the business of her father, Zumri Hassan, 61, at Wakaf Che Yeh as it had to be shuttered due to the Movement Control Order (MCO).