The ethics of sharing clinical case photos in dentistry on social media platforms: From an Asian patient context — Lim Ghee Seong, Hayati Ishak and Arilatha Arimuthu

JANUARY 22 — For the past 10 years or so, the professional communication landscape in the healthcare sector has undergone significant changes due to the widespread use of social media. Among dental clinicians in Asia, a notable trend involves the sharing of clinical photos and case studies on platforms like Facebook and Instagram. Leveraging social media can serve as a crucial approach to overcoming challenges and limitations commonly encountered by healthcare professionals in traditional health communication. It offers a faster and more cost-effective means of disseminating information, improves accessibility, enhances interaction, and empowers patients to a greater extent. While this practice may be motivated by educational and promotional goals, it is essential to thoroughly explore the ethical considerations surrounding it, especially concerning Asian patients.