Perkongsian MU tingkat reputasi penerbangan negara


Abstract

Perkongsian strategik oleh Malaysia Airlines dengan kelab bola sepak, Manchester United (MU) mampu meningkatkan reputasi
dan keterlihatan syarikat penerbangan nasional itu di peringkat global. Pensyarah ekonomi Putra Business School, Prof Madya
Dr Ahmed Razman Abdul Latiff, berkata ini kerana beliau yakin ramai warga antarabangsa lebih mengenali jenama MU
berbanding Malaysia Airlines.

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Item Type: Newspaper
Subjects: 700 Arts & recreation > 790 Recreational & performing arts > 796 Athletic & outdoor sports & games
Campuses: Shah Alam
Newspaper: Berita Harian
Date: 23 March 2024
Depositing User: Jaz Norfazuna Jaafar
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