SoCCoM 4.0 BigLittleThings: It Is Not Just a Recycle!


Abstract

The recycling campaign at UiTM Bandaraya Melaka was born from a collective desire among students to foster a more environmentally conscious campus. It began as a grassroots movement, initiated by a passionate group of BBA (Hons) Marketing final-year students from UiTM Kampus Bandaraya Melaka, along with a lecturer, who recognized the pressing need to address waste management issues within the university.

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