Social media and brand awareness

LETTERS: In the first few years of business, small companies will face many challenges.

The United States Bureau of Labour Statistics said about 20 per cent of small businesses fail in their first two years.

In Malaysia, 3.5 per cent of small- and medium-scale enterprises fail within two years and 54 per cent cease operations within four years.

Some factors that caused these are small businesses facing problems in attracting customers, coping with market competition and increasing brand awareness.