A win-win for recipients and givers

CONCERN for the welfare of others or the desire to help the less fortunate is one of the most honourable acts a person can do for another. It has long been recognised that the issue of social commitment, where businesses are expected to contribute to society and not just the bottom line, is not confined to the present epoch of globalisation. In 1919, Henry Ford, the founder of Ford Motor Company, declared that “a business that makes nothing but money is a poor kind of business”. This means that giving back to the community should be embedded in the core business strategy to drive a meaningful social change.